Product design leader solving messy, real-world problems at scale.

I lead design teams in building scalable systems that work in the real world — where constraints, pressure, and trust are part of the equation.

User-Centered • Research-Driven • Impact-Focused •User-Centered • Research-Driven • Impact-Focused •User-Centered • Research-Driven • Impact-Focused •User-Centered • Research-Driven • Impact-Focused •
Systems Thinking • Player-Coach • Craft Obsessed •Systems Thinking • Player-Coach • Craft Obsessed •Systems Thinking • Player-Coach • Craft Obsessed •Systems Thinking • Player-Coach • Craft Obsessed •
Team Builder • Mentor • Strategic Partner •Team Builder • Mentor • Strategic Partner •Team Builder • Mentor • Strategic Partner •Team Builder • Mentor • Strategic Partner •

Design is not just about making things look good—it's about making things work for people.

How I lead

What my team can expect from me — and what I expect from the work we put into the world.

Raise the bar, then help people reach it.

I care deeply about craft and quality, and I invest time in coaching and feedback so the whole team can do their best work.

Invest in people, not just projects.

Strong teams create strong outcomes, so I prioritize mentorship, growth, and psychological safety alongside delivery.

Build bridges before you need them.

Alignment and trust don't happen by accident — I intentionally build relationships across teams so good ideas can move forward.

It isn't done until it's simple.

I push for clarity and refinement so the final experience feels intuitive, not just complete.

Design for real conditions, not ideal ones.

I focus on how things actually work in the world — under pressure, with imperfect systems, and real human behavior.

Caitlyn Marsh

Design leader, morning person, and to-do list enthusiast.

As a Senior Manager, Product Design at Asurion, I lead teams creating enterprise tools that support millions of expert-led experiences every year. I focus on clarity, craft, and designing for real-world complexity, with the belief that great design should feel a little like magic.